7l7777 Privacy Policy

1Introduction

7l7777 ("we", "us", "our") is committed to protecting the privacy and personal data of all registered players and visitors who interact with the 7l7777 platform accessible at 7l7777.net ("the Platform"). This Privacy Policy sets out the principles and practices we follow when handling your personal information in connection with the operation of our online sports betting, casino, and gaming services.

This Privacy Policy applies to all users of the Platform, regardless of how they access it — whether via desktop browser, mobile browser, or any other interface. It covers all personal data collected during the account registration process, during normal use of the Platform's betting, gaming, and payment features, and through any correspondence you initiate with our customer support team.

We recognise that the Bangladeshi players who use 7l7777 entrust us with sensitive personal and financial information. We take that responsibility seriously. Our data practices are designed to be transparent, proportionate, and fully aligned with the interests of our player community across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and beyond.

2Data Controller

For the purposes of this Privacy Policy, the data controller responsible for the processing of your personal information is the operating entity behind the 7l7777 platform at 7l7777.net. All queries, data access requests, and privacy-related concerns should be directed to our support team at the contact details provided in Section 15 of this Policy.

As data controller, 7l7777 determines the purposes for which and the means by which your personal data is processed. Where we engage third-party service providers — such as payment processors, identity verification providers, or game studios — those parties act as data processors under our instruction and are bound by data processing agreements that restrict their use of your data to the purposes we define.

3Data We Collect

The categories of personal data that 7l7777 may collect and process in connection with your use of the Platform are set out in the table below. Collection of each category is proportionate to the purpose it serves — we do not collect data unnecessarily.

4How We Collect Your Data

7l7777 collects your personal data through the following channels:

• Directly from you: When you complete the account registration form, submit KYC documents, make a deposit or withdrawal, contact our support team, or update your account profile settings.
• Automatically: Through server logs, cookies, session tracking technologies, and analytics tools that record technical and behavioural data during your use of the Platform. See Section 10 (Cookies) for full details.
• From third-party payment processors: When you initiate a bKash, Nagad, Rocket, Upay, or bank transfer transaction, the relevant payment provider shares transaction confirmation data with 7l7777 to facilitate crediting or debiting your account balance.
• From identity verification providers: Where 7l7777 uses a third-party KYC verification service to cross-reference your submitted identity documents against government databases, that provider may return a verification status and risk score to 7l7777.
• From game providers: Game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may share session-level data (game round IDs, round outcomes, RTP data) with 7l7777 for the purposes of dispute resolution and account history maintenance.

5Purpose of Processing

We process your personal data for the following documented purposes:

• Account creation and management: To register your account, verify your identity, maintain your profile, and provide you access to all 7l7777 services via 7l7777 Login.
• Payment processing: To facilitate deposits and withdrawals in Bangladeshi Taka via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, Visa, and Mastercard.
• Service delivery: To provide sports betting (including BPL, IPL, T20, and Bangladesh Tigers fixtures), live casino games, slots, and other gaming products on the Platform.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, multi-accounting, bonus abuse, money laundering, and other prohibited conduct.
• Responsible gaming: To monitor betting patterns and session behaviour for signs of problem gambling, and to apply responsible gaming tools and interventions where appropriate.
• Customer support: To respond to your enquiries, resolve disputes, and improve our service based on your feedback.
• Legal and regulatory compliance: To fulfil obligations under applicable law, respond to lawful requests from public authorities, and maintain records required for audit purposes.
• Platform improvement: To analyse aggregated, anonymised usage data and improve the performance, design, and content of the 7l7777 platform.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates by email or SMS — only where you have given explicit consent to receive such communications. You may withdraw consent at any time by contacting [email protected].

6Legal Basis for Processing

7l7777 processes your personal data on the following legal bases, each of which applies to specific processing activities as described below:

• Performance of a contract: The majority of processing activities — including account management, payment processing, game delivery, and customer support — are necessary for us to fulfil our contractual obligations to you as a registered player on the Platform.
• Legitimate interests: Fraud prevention, security monitoring, responsible gaming interventions, and platform analytics are carried out on the basis of 7l7777's legitimate interests in operating a safe, secure, and commercially viable platform. We have assessed these interests against your rights and determined they do not override your fundamental privacy interests.
• Legal obligation: Identity verification (KYC), transaction record-keeping, and cooperation with law enforcement requests are carried out to comply with applicable legal obligations, including anti-money laundering requirements.
• Consent: Marketing communications by email or SMS are sent only where you have provided explicit, freely given, informed consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7Data Sharing & Third Parties

7l7777 does not sell, rent, or otherwise commercially disclose your personal data to third parties. We may share your data with carefully selected third-party service providers solely to the extent necessary to operate the Platform and fulfil our obligations to you. All such providers are contractually bound to process your data only as instructed by 7l7777 and to maintain appropriate security measures.

7.1 Categories of Third-Party Recipients

• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, Visa, and Mastercard receive only the transaction data necessary to process your deposit or withdrawal.
• Identity verification providers: Third-party KYC services receive the identity documents and data you submit for verification purposes. They return a verification outcome to 7l7777 and do not retain your documents beyond the verification period.
• Game studios: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, Play'n GO, and Red Tiger receive session identifiers to deliver game content and maintain game-round records. They do not receive your full identity or financial data.
• IT infrastructure and hosting providers: Cloud hosting and server infrastructure providers who store Platform data on our behalf under strict contractual data processing terms.
• Legal and regulatory authorities: Where required by applicable law, court order, or lawful request from a public authority, 7l7777 may disclose personal data to law enforcement or regulatory bodies.

7.2 International Transfers

Some of 7l7777's third-party service providers may be located outside Bangladesh. Where personal data is transferred internationally, 7l7777 ensures that appropriate safeguards are in place — including contractual data protection clauses — to protect your data to a standard equivalent to that described in this Privacy Policy.

8Data Retention

7l7777 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The retention periods applicable to the main categories of data we hold are as follows:

• Account and identity data: Retained for the duration of your account's active status, and for a period of five (5) years following permanent account closure, to satisfy legal and audit obligations.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, in compliance with applicable financial record-keeping requirements.
• KYC and verification documents: Retained for a minimum of five (5) years following the completion of the KYC process, or longer where required by applicable anti-money laundering law.
• Bet history and game records: Retained for three (3) years following the date of each transaction, for dispute resolution and responsible gaming monitoring purposes.
• Support correspondence: Retained for two (2) years from the date of the last communication in each support ticket.
• Technical and log data: Retained for up to twelve (12) months for security monitoring and fraud detection purposes.
• Marketing consent records: Retained for the duration of your consent and for one (1) year following withdrawal of consent, as evidence of your consent history.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that renders it impossible to re-identify you from the retained information.

9Data Security

7l7777 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your device and 7l7777's servers.
• AES-256 encryption for sensitive data fields stored in our databases, including payment references and identity document records.
• Bcrypt password hashing — your account password is never stored in plain text. It is stored as a one-way cryptographic hash, meaning that even 7l7777 staff cannot read your password.
• Role-based access controls (RBAC) that restrict access to personal data to only those staff members who have a documented operational need to access it.
• Regular penetration testing and vulnerability assessments conducted by qualified security professionals to identify and remediate potential weaknesses in our infrastructure.
• Multi-factor authentication (MFA) for all 7l7777 staff accounts that have access to player data systems.
• 24/7 security monitoring and automated alerting for unusual access patterns, failed login attempts, and other indicators of potential compromise.

While 7l7777 takes every reasonable precaution to protect your data, no internet-based system can guarantee absolute security. You are responsible for keeping your 7l7777 login credentials confidential. If you suspect that your account has been compromised, contact us immediately at [email protected].

10Cookies & Tracking Technologies

7l7777 uses cookies and similar tracking technologies (including local storage and session tokens) to operate and improve the Platform. Cookies are small text files placed on your device by your browser when you visit the Platform. They serve several important functions that are essential to a high-quality, personalised betting and gaming experience.

10.1 Categories of Cookies We Use

• Strictly necessary cookies: These cookies are essential for the Platform to function. They maintain your login session, remember your cart or bet slip state, and enable secure authentication via 7l7777 Login. These cookies cannot be disabled without breaking core Platform functionality.
• Performance and analytics cookies: These cookies collect anonymised, aggregated data about how players use the Platform — including which pages are visited most frequently, how long sessions last, and where navigation errors occur. This data is used to improve the Platform's performance and user experience.
• Functional cookies: These cookies remember your preferences — such as your chosen language, preferred sports markets, and display settings — so that you do not need to reconfigure them on each visit.
• Security cookies: These cookies help 7l7777 detect and prevent fraudulent activity, including bot traffic and account takeover attempts. They form part of our fraud detection and responsible gaming monitoring infrastructure.

10.2 Managing Cookies

You may configure your browser settings to refuse all or certain categories of cookies, or to alert you when cookies are being set. Please note that disabling strictly necessary cookies will impair your ability to use the Platform — in particular, you will not be able to maintain a logged-in session. Browser-level cookie management instructions are available in your browser's help documentation.

11Your Data Rights

As a data subject whose personal information is processed by 7l7777, you hold a number of important rights in relation to that data. These rights are set out below, together with guidance on how to exercise them.

• Right of access: You have the right to request a copy of the personal data that 7l7777 holds about you. We will provide this in a structured, commonly used, machine-readable format within 15 business days of receiving a valid request.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Many data fields — such as your email address and phone number — can be updated directly via your account settings. For identity data, please contact [email protected].
• Right to erasure ("right to be forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where you object to processing and 7l7777 has no overriding legitimate interest. Please note that legal retention obligations (see Section 8) may prevent immediate deletion of certain categories of data.
• Right to restriction of processing: You may request that 7l7777 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested, or while an objection to processing is being assessed.
• Right to data portability: You have the right to receive your personal data in a structured, machine-readable format and to transmit it to another service provider, where technically feasible.
• Right to object: You have the right to object to processing carried out on the basis of legitimate interests, including profiling for responsible gaming purposes. 7l7777 will assess your objection and cease processing unless compelling legitimate grounds that override your rights can be demonstrated.
• Right to withdraw consent: Where processing is based on your consent — in particular, marketing communications — you may withdraw that consent at any time by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

12Minors & Age Restriction

The 7l7777 platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, you must not attempt to register an account, access the Platform, or submit any personal information to 7l7777.

If 7l7777 becomes aware that personal data has been collected from a minor — whether through the provision of a false date of birth at registration or by any other means — we will immediately close the relevant account, delete the associated personal data to the extent permitted by legal obligations, and return any deposited funds to the originating payment method.

13Third-Party Links & Services

The 7l7777 platform may contain references to third-party services — such as payment providers (bKash, Nagad, Rocket, Upay) and game studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, Play'n GO, Red Tiger) — in the context of delivering our services to you. These third parties operate their own privacy policies, and 7l7777 has no responsibility for the data practices of these independent entities in respect of data they collect and process directly under their own terms.

We encourage you to review the privacy policies of any third-party service you interact with directly. 7l7777's Privacy Policy applies only to data processed by 7l7777 in connection with your use of the 7l7777 platform at 7l7777.net.

14Changes to This Privacy Policy

7l7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or the services we offer. When material changes are made, the revised Policy will be published on this page with an updated effective date. Where the changes are significant, we may also notify registered players via email or an in-platform notification.

Your continued use of the 7l7777 platform after any such update constitutes your acknowledgement of the revised Privacy Policy. If you do not agree with any changes, you should cease using the Platform and contact [email protected] to request account closure. It is your responsibility to review this page periodically to stay informed of any changes.

15Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 7l7777 handles your personal data, please contact our data protection team using the details below. All privacy-related enquiries are handled with strict confidentiality.

• Email: [email protected] — use subject line "Privacy Enquiry" for data-related questions
• Support Hours: 24 hours a day, 7 days a week
• Response Time: Privacy and data rights requests are typically handled within 15 business days
• Data Rights Requests: Include your registered username and a clear description of your request
• Related Policies: Terms & Conditions | Responsible Gaming